It’s no secret that e-commerce is on the rise.
A recent study by Statista found that global retail ecommerce sales are projected to reach $6.54 trillion by 2022.
This represents a significant increase from $3.53 trillion in 2019, and it’s easy to see why.
The ease and convenience of buying goods and services online has made ecommerce an increasingly popular choice for consumers around the world.
What’s more, the COVID-19 pandemic has accelerated the growth of ecommerce, as people turn to online shopping in order to avoid going to physical stores.
With this in mind, here are some key ecommerce statistics that businesses should be aware of in 2022.
– By 2022, global retail ecommerce sales are expected to reach $6.54 trillion.
– In 2020, ecommerce accounted for 14.1% of all retail sales worldwide.
– By 2025, it is projected that 95% of all purchases will be made online.
– In 2019, there were 1.92 billion digital buyers worldwide. This is expected to increase to 2.14 billion by 2021.
– The average order value for an ecommerce transaction is $137.
– The most popular items purchased online are clothes (37%), books (33%), and electronics (32%).
– The top three countries for ecommerce sales are the United States ($525.03 billion), China ($386.99 billion), and the United Kingdom ($127.38 billion).
– In 2020, mobile devices accounted for 54.9% of all ecommerce traffic worldwide.
– By 2022, it is estimated that there will be 726 million smartphone users in the Asia-Pacific region.
– The average conversion rate for ecommerce websites is 2.86%.
– The top three countries with the highest ecommerce conversion rates are the United Kingdom (5%), Canada (4%), and China (3%).
As you can see, e commerce is a huge and growing industry with a lot of potential for businesses of all types.
If you’re not already selling online, now is the time to start.
And if you are selling online, these statistics show that there are still plenty of opportunities to grow your business even further.
So what are you waiting for? Get started today and take advantage of the booming ecommerce market!
General eCommerce Statistics
Consumer Behavior Statistics
1. Only 30% of ecommerce visitors add items to their cart on the first visit
2. 56% of respondents say they are likely to buy from a brand if it offers personalized experiences
3. The average order value for an ecommerce transaction is $80
4. 71% of shoppers believe that retargeted ads are annoying
5. 25% of U.S. internet users have made an online purchase from their couch
6. 50% of consumers would not return to a website after a bad experience
7. 79% of shoppers say they would be more likely to shop with a retailer again if they offered coupons or discounts
8. Free shipping is the number one incentive that would get shoppers to buy more online
9. 61% of consumers are more likely to buy from a mobile-friendly site
10. The average conversion rate for an ecommerce website is 2-3%
Consumer eCommerce Statistics
1. By 2022, global retail ecommerce sales will reach $6.54 trillion. (Statista)
2. In 2021, global m-commerce sales are expected to reach $3.56 trillion, up from $3.35 trillion in 2020. (eMarketer)
3. By 2023, 78% of internet users will be active online shoppers. (Statista)
4. Currently, around 95% of Americans shop online at least monthly. (Pew Research Center)
5. The average order value for US ecommerce shopping carts is currently $123. (BigCommerce)
6. 31% of global respondents say they would pay more for items if they could get them faster. (UPS)
7. 50% of consumers would abandon an online purchase if they can’t find a quick answer to their questions. ( Forbes)
8. 70% of consumers expect companies to anticipate their needs and make relevant suggestions before they even make contact. ( Accenture)
9. 89% of consumers begin their product searches on Amazon, despite the fact that only 43% of them actually end up purchasing there. (Sift Science)
10. US adults spend an average of 5 hours per week shopping online. (Pew Research Center)
Digital Payment Statistics
1. 46% of global internet users will make digital payments in 2022.
2. The average value of a digital payment will be $721 in 2022.
3. By 2022, the number of people using mobile devices to make digital payments will reach 1.82 billion.
4. In 2020, there were 24 billion digital payment transactions made worldwide.
5. This number is expected to increase to 34 billion by 2024.
6. The total value of all digital payments made in 2020 was $3 trillion.
7. This is expected to increase to $6 trillion by 2024.
8. The most popular type of digital payment currently is via credit or debit card, used by 51% of digital payment users.
9. Other popular types of digital payments include mobile payments ( used by 37% of users) and digital wallets (used by 30% of users).
10. In 2020, the Asia-Pacific region was responsible for 50% of all global digital payment transactions. North America was second with 31%, followed by Europe with 19%.
Retail eCommerce Sales Statistics
1. There will be 1.92 billion digital buyers in 2022, up from 1.32 billion in 2016
2. Retail ecommerce sales worldwide will reach $4.13 trillion in 2020
3. By 2021, global retail ecommerce sales are expected to reach $6.54 trillion
4. In 2020, China’s ecommerce market will be larger than that of the US, UK, Japan, and Germany combined
5. 84% of shoppers begin their product searches on Amazon
6. 46% of all US internet users say they have made an online purchase from Amazon in the past 12 months
7. On average, each American consumer spends $1,803 on ecommerce annually
8. By 2023, global mcommerce sales are expected to reach $3.56 trillion
9. In 2019, mobile devices accounted for 54.4% of all retail website traffic
10. By 2021, it’s estimated that 80% of internet users will be shopping online via their mobile devices
Digital Buyer Penetration Statistics
1. In 2022, ecommerce will account for 22.0% of all retail sales worldwide.
2. By 2025, global retail ecommerce sales are expected to reach $6.54 trillion.
3. In 2020, the average order value (AOV) of an online shopping transaction was $123.
4. The most popular items purchased online include books, clothing, furniture, and electronics.
5. 95% of shoppers have made an online purchase in the last 12 months.
6. 81% of millennials say they are more likely to purchase from a brand that offers personalized experiences.
7. 79% of shoppers say they would be more likely to buy from a company that offers free shipping.
8. The average conversion rate for all ecommerce websites is 2.86%.
9. Mobile commerce accounted for 72.9% of all ecommerce traffic in 2020.
10. In 2021, the number of digital buyers is expected to reach 1.92 billion worldwide.
Mobile eCommerce Statistics
1. Mobile commerce is growing rapidly, with Statista predicting that global m-commerce sales will reach $3.56 trillion by 2021.
2. In the US alone, mobile commerce accounted for 45.3% of all ecommerce in 2019, and this is expected to grow to 54.9% by 2022.
3. In terms of platform usage, Android devices account for the lion’s share of m-commerce traffic (62%), followed by Apple (36%).
4. When it comes to payment methods, credit cards are still the most popular choice for mobile shoppers (64%), followed by PayPal (19%).
5. The average order value for mobile shopping is $128, which is lower than the desktop average of $135.
6. Mobile shoppers are more likely to abandon their carts, with a cart abandonment rate of 79.17%.
7. The most popular product categories purchased via mobile include clothing & accessories (29%), electronics (16%), and home & garden (14%).
8. 73% of consumers say they have made a purchase on their smartphone in the last 12 months.
9. In terms of frequency, 43% of mobile shoppers make purchases on their smartphones at least weekly, with 19% doing so daily.
10. When asked what would encourage them to shop more on their mobile devices, 38% of consumers cited “better deals and offers” as the primary motivator.
eCommerce Statistics by Country
US
1. Americans are expected to spend an average of $1,752 on eCommerce this year
2. By 2022, eCommerce is projected to make up 22% of all US retail sales
3. 95% of Americans have made an online purchase in their lifetime
4. 81% of American shoppers prefer to buy from a mobile-friendly site
5. The number of digital buyers in the US is expected to reach 257 million this year
6. Globally, eCommerce sales are expected to reach $4.8 trillion by 2021
7. Desktop computers are still the preferred device for online shopping, used by 79% of shoppers
8. 43% of shoppers say they would never buy from a brand again if they had a bad mobile experience
9. The average order value for eCommerce purchases is $100
10. 1 in 4 online shoppers have abandoned their carts because of shipping costs.
11. 83% of Americans are expected to shop online at least once this year
12. By 2040, eCommerce is projected to make up 95% of all US retail sales
13. The average conversion rate for eCommerce sites is 2-3%
14. The most popular items purchased online are clothes, books, and electronics
15. 56% of shoppers say they would never buy from a brand again if they had a bad mobile experience
Canada
1. 92% of Canadian internet users will make an online purchase in 2022
2. The average order value of Canadian online shoppers will reach $ 184
3. 57% of Canadians are expected to do the majority of their shopping online
4. Online sales in Canada are expected to grow by 21% in 2022
5. The number of ecommerce transactions is expected to reach 81 million
6. The total value of online sales is expected to reach $ 33 billion
7. Mobile commerce is expected to account for 54% of all online sales
8. Social media will influence nearly 60% of all online purchases
9. Email marketing will continue to be the most effective digital marketing channel
10. Canadian consumers are expected to spend $ 1,735 per person online in 2022
China
1. In 2022, ecommerce is expected to account for 22.3% of all retail sales in China.
2. By 2022, there will be 675 million online shoppers in China (up from 552 million in 2018).
3. Mobile commerce will make up 72.9% of all ecommerce sales in China in 2022 – that’s up from 67.8% in 2018.
4. China’s cross-border B2C market is set to grow to US$107 billion by 2020, making it the largest in the world.
5. By 2021, China is expected to have more than 1 billion digital shoppers.
6. In 2019, 43% of China’s internet users made an online purchase using their mobile phone in the past 12 months. This is expected to grow to 50% by 2022.
7. Live streaming ecommerce sales in China are set to reach US$145 billion by 2023 – that’s up from US$32 billion in 2018.
8. The total value of goods sold through social commerce in China is expected to reach US$149 billion by 2022.
9. By 2023, China is expected to have the world’s largest luxury goods market, worth US$39 billion.
10. In 2020, 78% of digital buyers in China are expected to purchase products through mobile devices.
UK
1. UK eCommerce sales are expected to reach £221 billion in 2022.
2. That’s an increase of £60 billion from 2018
3. Online shoppers in the UK are expected to number 37 million by 2022
4. The average order value for UK online shoppers is £76
5. 71% of consumers say they are more likely to purchase from a company with free shipping
6. 45% of consumers would abandon their online purchase if they were charged unexpected shipping fees
7. 95% of Britons shop online at least once a year
8. 81% have made an online purchase in the last month
9. The average shopper spends £165 online per month
10. The UK has the highest proportion of online shoppers in Europe, with 82% of the population shopping online.
11. In 2018, UK consumers spent an average of £732 each on online shopping, more than any other European country
12. The most popular items purchased online in the UK are clothes (64%), followed by books, CDs and DVDs (51%), and then electrical goods (47%)
Japan
1. Japanese ecommerce sales are expected to reach $146 billion in 2023
2. The average order value of a Japanese online shopper is $130
3. Clothing and footwear is the most popular product category among Japanese online shoppers
4. 60% of Japanese consumers said they would be willing to pay more for sustainable products
5. 40% of Japanese online shoppers made an international purchase in the last 12 months
6. 77% of Japanese online shoppers use their mobile phones to make purchases
7. Japan has the highest percentage of social media users who have made a purchase after seeing a post about a product or service
8. 46% of Japanese online shoppers are interested in using AR to try on clothes before buying them
9. 32% of Japanese consumers said they would be willing to use a chatbot to help with their shopping
10. Japanese online shoppers are some of the most loyal, with 67% making repeat purchases from the same retailer
Australia
1. Australians spend an average of $2,879 per person online each year.
2. In 2020, Australian ecommerce sales amounted to almost 40 billion US dollars and are forecast to reach 48.5 billion by 2025.
3. The most popular items purchased online by Australians are books, clothes, and cosmetics.
4. 75% of Australians shop online at least once a month.
5. 46% of Australians have made an impulse purchase online.
6. 61% of Australians are more likely to buy from a website that offers free shipping.
7. 89% of Australians believe that returns should be free of charge.
8. The average order value for an online purchase in Australia is $107.
9. Australians are the second-biggest online shoppers in the world, behind only the United Kingdom.
10. In 2020, Australian online shoppers spent a total of 24.3 billion hours shopping online. This is expected to increase to 27.4 billion by 2025.
Germany
1. Germany is Europe’s largest eCommerce market with a total value of 83.9 billion euros in 2020
2. By 2023, the German eCommerce market is expected to reach
3. The average order value in Germany was 155 euros in 2019
4. The most popular payment methods in Germany are credit cards (41%), PayPal (39%) and direct debit (17%).
5. In 2020, there were an estimated 77 million digital buyers in Germany
6. 61% of the German population shopped online at least once a month in 2019
7. 57% of Germans said they would buy more online if delivery were faster
8. Apparel and footwear is the most popular product category among German online shoppers
9. In 2019, 43% of Germans said they had made an impulse purchase online
10. Germany is ranked as the fourth most attractive market for eCommerce investments in Europe.
11. The top three reasons why people shop online in Germany are: convenience (67%), better prices (54%) and a wider selection of products (53%).
12. The average German consumer spends around 1,800 euros per year on online shopping
13. 96% of companies in Germany sell via the internet
14. In 2020, there were 548 active eCommerce websites in Germany
15. Online retail sales in Germany grew by 12% in 2020
Italy
1. In 2019, ecommerce sales in Italy totaled 55.55 billion euros, representing a year-on-year increase of 12%.
2. By 2022, ecommerce sales are expected to reach 73.45 billion euros in Italy.
3. The average order value for online shoppers in Italy was 107 euros in 2019.
4. 59% of internet users in Italy made an online purchase in the 12 months prior to April 2019
5. Apparel and accessories is the most popular product category among Italian online shoppers, followed by books, music, and video
6. 87% of Italian internet users shopped online at least once in the previous 12 months
7. 36% of Italian internet users shopped online at least once a week in 2019
8. 19% of Italian internet users shopped online daily or almost every day in 2019
9. The most popular reasons for shopping online among Italians are convenience (69%), better prices (68%), and a wider selection of products (51%)
10. In 2019, 77% of online shoppers in Italy used a desktop computer to make their purchases, while 19% used a smartphone and 4% used a tablet.
France
1. In 2022, ecommerce will account for 22% of all retail sales worldwide
2. By 2022, global ecommerce sales are expected to reach $4.8 trillion
3. 82% of shoppers conduct online research before making a purchase
4. The average order value of an online shopping transaction is $85
5. 59% of consumers say they are more likely to buy from a site if it offers free shipping
6. 51% of consumers say they have abandoned an online shopping cart because of shipping costs
7. The average conversion rate for online retailers is 2-3%
8. In 2017, mobile devices accounted for 58.9% of all global ecommerce traffic
9. By 2021, it is estimated that mobile devices will account for 73.4% of all ecommerce traffic
10. In 2018, the average person spent 3 hours and 35 minutes per day shopping online
eCommerce Statistics and Trends by Industry
Fashion and Apparel
1. In 2022, ecommerce is expected to account for 22% of all global retail sales
2. The average order value for fashion and apparel products is $168
3. Fashion is the second most popular category on ecommerce platforms
4. 43% of shoppers would buy more from brands that are environmentally friendly
5. Mobile devices account for 60% of all online traffic for fashion retailers
6. 74% of consumers say they are likely to buy from a brand that offers a loyalty program
7. 76% of shoppers are influenced by social media when making a purchase
8. 65% of shoppers are more likely to buy from a retailer that offers free shipping
9. 93% of consumers say they are more likely to buy from a company that provides live chat
10. 80% of shoppers say they are more likely to buy from a company that has a customer
Beauty and Personal Care
1. According to a study by eMarketer, in 2022, global ecommerce sales will reach $6.54 trillion.
2. By 2022, 70.9% of U.S. internet users will purchase goods and services online
3. In 2017, U.S. consumers spent an average of $1,766 online
4. In 2018, global retail ecommerce sales reached $2.8 trillion
5. By 2021, retail ecommerce sales worldwide are projected to reach $4.88 trillion
6. China is expected to generate $1.13 trillion in retail ecommerce sales in 2018
7. The UK is the fifth-largest ecommerce market in the world, with sales totaling $105.8 billion in 2017
8. In 2018, global mcommerce sales reached $1.56 trillion
9. By 2021, mcommerce sales are projected to reach $2.32 trillion
Household Goods
1. By 2022, global eCommerce sales are expected to reach $4.88 trillion.
2. Household goods and groceries are the most commonly purchased items online.
3. The average order value for household goods is $75.
4. 62% of American consumers have made a purchase from Amazon in the past 12 months.
5. 59% of consumers say they would rather shop online than in-store for household goods.
6. The average time spent shopping online for household goods is 1 hour and 10 minutes.
7. 36% of consumers say they would be willing to pay more for same-day or next-day delivery.
8. In 2017, 11% of American households had Amazon Prime memberships.
9. Members of Amazon Prime spent an average of $1,300 per year on Amazon in 2017.
10. In 2018, 78% of American households had broadband internet access.
11. By 2022, global retail eCommerce sales are expected to reach $27.7 trillion.
12. In 2018, eCommerce accounted for 14% of global retail sales.
13. By 2022, eCommerce is expected to account for 22% of global retail sales.
14. In 2018, the United States had the largest eCommerce market in the world, followed by China and Japan.
15. In 2018, the United Kingdom had the highest eCommerce penetration rate in Europe, followed by Norway and Sweden.
16. In 2018, the Asia-Pacific region had the largest eCommerce market in the world, followed by North America and Western Europe.
17. In 2018, China had the largest eCommerce market in the world, followed by the United States and Japan.
Electronics
1. The ecommerce industry is expected to be worth $4.5 trillion by 2021.
2. By 2022, 22.8% of retail sales worldwide will be generated through ecommerce
3. In 2019, global retail ecommerce sales amounted to 3.53 trillion US dollars
4. The United States had the highest revenue in ecommerce sales in 2020
5. China is expected to generate more than $1.9 trillion in retail ecommerce sales in 2020
6. In 2021, 57.8 percent of the world’s population is projected to purchase goods and services online
7. By 2022, the average order value of an online shopping transaction will reach $372
8. In 2020, mobile commerce accounted for 72.9 percent of all ecommerce
9. In 2021, email marketing is expected to generate $58.6 billion in revenue
10. Social media is expected to drive 15 percent of all ecommerce sales by 2021
11. After Covid-19, the ecommerce industry is expected to grow by 20 percent in 2021
Furniture
1. 72.9% of Americans shop online at least monthly
2. 81% of shoppers conduct online research before making a purchase
3. 51% of Americans prefer to shop online rather than in-store
4. Online sales are expected to reach $638 billion by 2022
5. The average order value of an online shopping transaction is $168
6. The average conversion rate for all ecommerce websites is 2.86%
7. The average conversion rate for furniture stores is 3.27%
8. The most popular items purchased online are books, clothes, and electronics
Toys
1. The global eCommerce market is expected to reach $4.88 trillion by 2021.
2. By 2022, eCommerce will account for 22% of all retail sales worldwide.
3. China is expected to generate $1.8 trillion in eCommerce sales by 2022.
4. The average order value (AOV) of an online transaction is $85.
5. 91% of shoppers are more likely to make repeat purchases with retailers who offer free shipping.
6. 95% of shoppers would be more likely to shop with retailers who offer personalized recommendations.
7. The average conversion rate for all eCommerce sites is 2-3%.
8. Mobile commerce accounts for 33% of all eCommerce sales globally.
9. In 2021, global retail eCommerce sales are expected to reach $2.86 trillion.
10. By 2022, the number of global digital buyers is expected to reach 2.14 billion.
11. The US eCommerce market is projected to reach $794 billion by 2025.
As we can see from the above information, eCommerce is continuing to grow at an alarming rate. By 2022, it is predicted that eCommerce will make up 22% of all retail sales worldwide. This is a huge increase from the 14.1% that it made up in 2018.
There are a few key factors driving this growth. Firstly, there is an increasing number of people shopping online. This is due to the fact that it is now easier than ever to shop online thanks to advances in technology. Secondly, there is an increasing number of products available to purchase online. And finally, more and more businesses are starting to sell their products online.
So what does this mean for businesses? Well, if you don’t have an eCommerce store, now is the time to start one. And if you already have an eCommerce store, make sure you are making the most of it by ensuring your products are easy to find and purchase, and that your website is optimised for search engine ranking.
By doing this, you will ensure that your business stays ahead of the curve and continues to grow in the coming years.
