Top Sales Funnel Statistics: Data-Driven Decision Making 2024

Have you ever THOUGHT about how you can reach business heights? Catch the PAIN POINTS of the consumers and how they make their purchases. And offer them the BEST products. 

Do you know what we call it? It is a SALES FUNNEL! 

You break down the WHOLE journey of the consumers. And understand their PURCHASING decisions. 

Guess what? 

It can SKYROCKET your sales by 200% — UNDOUBTEDLY! 

Want to know some sales funnel statistics and their significance? If yes, stay with me. I will EXPLORE the authentic data on how the SALES funnel boosts your long-term success! 

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What are Sales Funnel Metrics?

Before I talk about the SALES FUNNEL metrics, first thing first. What is the SALES funnel? 

It is the whole buying process of the CUSTOMER. It depends on the CONSUMERS where they start their journey from. For instance, they CLICK on ads and enter the SALES process. 

Let’s take a look at four VITAL metrics of a MARKETING funnel. 


Where did your CUSTOMER start his journey? Did he click on your ADS? 

In the entrances, you must understand the SALES leads pathway. 

Conversion rate

It is the RATIO of how many leads are converted into sales. For example, a 2% conversion rate. It means 2 out of 100 visitors PURCHASED products from you. 

Marketing professionals KEEP A WEATHER EYE on it. 

Total sales

At least you want to KNOW the TOTAL sales you have made. It is the THIRD metric yet CRUCIAL to measure the business’ PROGRESS. 

Average order value

Whenever a Consumer MAKES the purchase, what was the ORDER value? It is a VITAL part of marketing strategies for MARKETERS. 

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How to Visualize a Sales Funnel?

It is a COMPLETE interpretation of a customer journey. For instance: 

  • One hundred people VISITED your website, which OFFERED paid songs. 
  • 70% of the consumers VIEWED the music, but no PURCHASE. 
  • 50% played it to FINALIZE their decisions. 
  • Only 15% purchased the SONG. 

The conversion rate is 15%, and the ORDER value depends on what you have PLACED on each purchase. 

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General Sales Funnel Statistics

Do you know the BIGGEST marketing challenge for a marketer? Do you know the BIGGEST challenge for a brand? 

It is the SALE! Every business wants to STAY in a COMPETITION game and eliminate other uses. And it is possible when the marketing TEAMS in startups know the consumer JOURNEY. Pinpoint each station with the APPETIZING offers

And convert the new customers into their loyal consumers. Have a DETAILED overview of GENERAL sales funnel stats. 

  • Have you HEARD of sales funnel tools? If not, there is a SURPRISE. Almost 570K websites are using the SALES funnel tool. They aim to target the new customers. Boost their SALES FUNNEL efficiency. And EXPECT the best results when it comes to MAKING sales
  • Most marketers always DEVISE the new and better plans to MAKE their sales funnels. And 48 out of 100 are ALREADY working on improving their SALES funnel. 
  • Guess the LANDING page conversion rate? It is around 2.35% of the total. That means every 2.35 PERSON out of 100 makes the PURCHASE on the landing pages. You should invest MORE time in designing excellent LANDING pages for your business. 
  • Some B2B consumers take time. Do research. And FINALIZE their sales only if they FIND the product excellent. Around 47% dedicate their EFFORTS to B2B product buying. 
  • CTA has brought fruit to the SALES efforts significantly. Even businesses using the CTA got better results. For example, the average CONVERSION rate is 13.50% of CTA pages. Just imagine its difference from an average conversion rate of 2.35%. That appreciates the significance of CTA in pages. 
  • Marketers have SOMETHING to say for their marketing and SALES efforts. 69% of the MARKETERS keep a CONVERSION rate as their Top priority. They WANT to convert the MARKETING LEADS into the customers. And optimize the BUSINESS PERFORMANCE to maximal levels. 
General Sales Funnel Statistics

Sales Funnel Conversion Rate Statistics

Remember. Not all the BUSINESS want to convert leads into SALES. Some of them like to get the CONTACT numbers of their CONSUMERS. For this purpose, they target them through email MARKETING or LANDING pages. And get it. 

Here are some sales FUNNEL stats on the HIGHEST conversion rate obtained by businesses. 

  • The highest conversion rate was 20% and MORE. Only 5% of the businesses REACHED this level. 
  • 5% of the business also ACHIEVED a Conversion rate of 15.1% to 19%. It is also a REMARKABLE rate from a STRONG sales funnel. 
  • Only 5% agreed, about 11.1% to 15% of the CONVERSION rate. To be honest, it is not a BAD conversion. It takes time to GET such a high conversion. 
  • 12% of the business also ACHIEVED a Conversion rate of 8.1% to 11%.
  • 18% of the business also ACHIEVED a Conversion rate of 5.1% to 8%.
  • 30% of the business also ACHIEVED a Conversion rate of 3.1% to 5%.
  • 18% of the business also ACHIEVED a Conversion rate of 1.1% to 3%.
  • 4% of the business also ACHIEVED a Conversion rate of 0.5% to 1%.
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Lead Nurturing Sales Funnel Statistics

Keep one thing in MIND — only the best BRINGS the best. It means if you create an EXCELLENT sales funnel. Go the EXTRA mile to get more consumers. Success is guaranteed. 

Lead nurturing comes out on the TOP. And most consumers fail to optimize their LEADS and make it according to their consumers. 

Let’s see how lead NURTURING helps optimize business performance. 

  • 79% of the MARKETING leads never convert. Reason? You already know — lack of enrichment of required CONTENT. It is crucial to nurture the leads. 
  • 37% of the MARKETERS are confused. They don’t know where they should START. It leads to the FAILURE of the whole funnel when you don’t even know the ENTRANCES. (HubSpot)
  • In the LEADS, you must do the follow-up. Catch up on the CONSUMERS’ pain points. And then START your journey. 47% better RESULTS come out with the NURTURED leads compared to non-nurtured. (Marketing Blender)
  • Marketers nurture their LEADS to get more conversions. And 69% already feel so, to OPTIMIZE their results. And reach the TARGET audience. (Hubspot)
  • 96% of the BUYERS don’t make a PURCHASE on the first visit. Their sales journey is crucial for a business. 
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Marketing Sales Funnel Statistics

Who does the SALES FUNNEL? These are the marketers who WANT to optimize their BUSINESS performance. And they do it through the following MARKETING types. 

Digital Marketing Sales Funnel Statistics

Marketing campaigns have been VERY HELPFUL for businesses to drive the best results. A wrong strategy can ELIMINATE you from the race. 

Here is an overview of DIGITAL marketing stats! 

  • 73% of the CONSUMERS don’t like a website with desired ads. They feel MORE disgusted with it. (Marketing Blender)
  • Internet users research before they lend their decision-making capacity. 89% of the B2B customers do so. And 81% of the B2C do so. 
  • Most customers want the BUSINESS to follow them. Send them claims at least three times before they START believing in their business. All BUSINESSES need to have an eye on it. 

Email Marketing Sales Funnel Statistics

Email marketing is even MORE IMPORTANT than all forms of marketing. Do you know why? 

Because it grabs the best results, follow-up through EMAIL marketing ensures success. 

Check the data to prove my point. 

  • Emails have a better Impact on the RESULTS. For example, EMAIL marketing can generate 200% better RESULTS than other marketing methods. (MarketingBlender)
  • The majority of emails are of no USE. According to a study, only 23.9% of the SALES emails are opened. At such a POINT, businesses should have a BETTER email marketing strategy to get results. 
  • 93% of the MARKETERS agree that email marketing is their PRIORITY. It helps drive the maximum conversion rates. 
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Mobile Marketing Sales Funnel Statistics

Some businesses do the PHONE CALLS. Grab the buyers. And try their best to get the POTENTIAL leads. 

I have disclosed some CONTENTS sales funnel statistics. 

  • Slow and steady marketers are always the WINNER. According to a STUDY, marketers who do MARKETING all year get better results. 
  • 56% of the BUYERS expect the businesses to have a DETAILED discussion. Let them know the product price. And BUY it if it is affordable for them. 
  • Always FOCUS on the goal. Do as many CALLS as possible to get the customers. 15-18 calls can BRING up the best results for you. 
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Business Sales Funnel Statistics

Businesses are already MAKING up plans and trying their best. But do they get the expected RESULTS? 

Not at all. All this is due to the INEFFICIENT sales funnel. And targeting the new customers instead of focusing on the customer retention rate. 

Here is the data RELATED To businesses. 

  • Do you have EXISTING customers for an online business? If yes, good news FOR YOU. It is 68% CHEAPER to sell more products to the existing customers. A company should FOCUS on customer retention. And sell products to existing consumers. 
  • Upsells have significantly INCREASED the revenues of the businesses. As per reports, companies can RAPIDLY increase their revenues by 10-30%. All credits go to the UPSELLS. 
  • Some top companies invest 5% or more BUDGET in conversion rate optimization. They do so to GET the optimal results and expect customer sales. 
  • Simplifying the PURCHASING processes is another milestone for a business. It can EASE up the consumers. Speed up the SALES. 62% increase is POSSIBLE due to purchase simplification. 
  • Most businesses are making mistakes. They do not even evaluate their sales funnel. 68% of the companies are DOING SO. They haven’t assessed their SALES funnel yet. 
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Industries Sales Funnel Statistics

Different industries have DIFFERENT purchasing purposes. B2B consumers do more research because they want the BEST DEALS. And higher profits. 

Let’s see what the data tells us! 

  • The average SALES funnel conversion rate across multiple industries is 2.35%. If we check the DATA For the highest conversions, it is 5.31% or more. And only 25% of the companies have this LEVEL of conversion rate. 
  • Customer EXPERIENCE is quite CRUCIAL for the sales. And 62% of the businesses have accepted it. They have made the buying EXPERIENCE easy for the consumers. And it has led to RAPIDLY rising sales graphs. 
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Consumer Sales Funnel Statistics

Consumer decisions are KEY MATTERS for businesses. And don’t think consumers unquestioningly jump into the products. Most consumers do research. Prepare their requirements. And get the suppliers that suit their needs. 

That means you have to EXCEED their expectations and exert more effort to get growth by leaps and bounds. 

Here are some stats regarding consumer behaviors. 

  • Most BUYERS visit the website. Check the company status and products before launching their first sales. 96% of the VISITORS do so. And 95% of the buyer’s purchase in case the business offers suitable products. And has sufficient content for them. 
  • Customers focus on their RESEARCH. And they click on the top four results. Over 95% of the consumers buy from the FIRST four search results suppliers. If they can’t make them satisfied with their content, they move ahead. 
  • Personalization of the content is KEY. It can boost the EFFECTIVENESS of your sales by 20%. And transform the NEW consumers into loyal ones. 
  • Engaging customers with a STAGGERING sales funnel gets incredible results. You can notice a 50% increase in the sales levels
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What’s Next

Before we close the discussion, let me wrap up a few points. 

  • Focus on the better SALES funnel. 
  • Engage consumers and entice them with personalized experience. 
  • Go for multiple follow-ups for better results. 

Want to know more stats like that? Visit our website. You’ll get authentic data for your businesses.

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Sharline leeline founder

Article by:

Sharline Shaw

Hey I'm Sharline, the founder of Leeline. With 10 years of experience in the field of sourcing and shipping in China, we help 2000+ clients import from China,Alibaba,1688 to Amazon FBA or shopify. If you have any questions about sourcing and shipping , pls feel free to contact us.

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